Imagine a watch that does not need a battery! Citizen has achieved this feat with its Citizen Eco-Drive technology. No longer do you have to worry about your watch stopping on you right when you needed it. With Eco-drive innovation your Citizen watch recharges itself from any light source, and once charged will keep running for up to six months even in the dark! Citizen EcoDrive watches are amost one of the most popular watch models in the world to date. Due to its "never need a battery change" offering these Citizen Eco Drive watches have taken the watch market by storm. The Citizen Shop offers the largest range of men's eco drive watch models which includes the Citizen Promaster series. Eco Drive watches are perfect for everyday use or for special occassions. Feel free to browse through our Citizen EcoDrive online catalogue ... if you require any assistance on choosing the Citizen watch which best suits your needs, one of our highly trained sales agents will happily assist you. Be sure to check out our adventure watches, chronograph watches, divers watches, dress watches, perpetual calendar watches and pilot watches. Buy your favourite Citizen watch online with the Citizen Shop today and save! Click here to find out how Citizen Eco Drive technology works.