Victoria Azarenka Joins Citizen Watch Company as Newest Brand Ambassador

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Citizen Watch Company has signed Victoria Azarenka, the #1 player on the WTA Tour, as the newest international Brand Ambassador for the Citizen Eco-Drive Unstoppable media campaign.  Citizen makes this announcement on the occasion of Citizen’s 20thAnniversary as the Official Timekeeper and Official Watch of the US Open Tennis Championships, held in Flushing Meadows, New York.

Ms. Azarenka enters this year’s US Open as the top seed, fresh from winning two Olympic medals for her native Belarus and also with an Australian Open women’s singles championship to her name.  She joins an inspiring group of Citizen Eco-Drive Brand Ambassadors including Eli Manning, New York Giants quarterback and two-time Super Bowl champion; Kim Clijsters, 4-Time Grand Slam tennis champion; Matt Kenseth, two-time Daytona 500 champion; and Paula Creamer, U.S. Women’s Open golf champion; along with Toronto Maple Leaf’s captain Dion Phaneuf in Canada, and cricket star Kevin Pietersen in the U.K.

Ms. Azarenka, commonly referred to as Vika, was identified as a perfect fit for the Citizen Eco-Drive Unstoppable campaign for her determination, acumen and style as well as her on-court accomplishments.  Jeffrey Cohen, president of Citizen Watch Company of America, Inc., states, “Vika stands out as a leader of this new generation of athletes.  Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson.  As we look to the future, it is Vika’s unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents.”

Ms. Azarenka adds, “I am delighted to join the team of international Citizen Eco-Drive Brand Ambassadors.  I admire Citizen’s commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades.  I also admire Citizen’s watches! Citizen’s wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them.”

Citizen has signed a multi-year agreement with Ms. Azarenka that covers territories including North and South America, the United Kingdom, Ireland, Oceania and Asia.  Print media will break in late fall along with television, digital and in-store platforms.

Visit the Citizen Shop today and save 15% on all Citizen Watch models.

Get 15% Off All Citizen Watches Plus FREE DELIVERY

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The Citizen watch shop is now offering 15% off all watches as well as FREE DELIVERY and RETURNS. Save on your favourite Citizen watch today while stocks last. The Citizen shop is South Africa’s official Citizen watch store offering unbeatable pricing as well as fanatical service and support.

Citizen has long been regarded as one of the worlds leading watch brands offering superb quality as well as value for money. Spoil someone you love this Christmas with the perfect Citizen watch. Buy a watch online today and save!

CITIZEN – Celebrating 20 years Official Timekeeper of the US Open Tennis Championships

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Citizen proudly sponsors the US Open Tennis Championships for the 20th straight year since its collaboration began in 1993.

As one of the oldest international tennis championships in the world, the US Open began on the grass courts in Newport, Rhode Island in 1881. Today, its modern hardcourt serves as the fourth and final major tennis tournament of the Grand Slams each year. The US Open is among highest attended annual sporting events in the world with more than 720,000 visitors, and is broadcast in over 180 countries.

In conjunction with this 20th anniversary celebration, Citizen watches is making a donation to USTA Serves Incorporated, whose mission is to support, monitor and promote programs that enhance the lives of at-risk children and individuals with disabilities through the integration of tennis and education.

The significance of the championships gives Citizen the opportunity to share in the international athletes’ passion for sports achievement and competitiveness. Like the professional players themselves, Citizen watches require precision timing and accuracy to deliver consistent champion-quality performance. In a sport whose matches are often decided by split-second timing, it takes a world-class watchmaker to keep pace and lead with exacting standards.

To view our complete Citizen watch range please visit our online store.

Citizen Watches at Baselworld 2012

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CITIZEN is exhibiting at BASELWORLD 2012, the world’s largest watch and jewellery exhibition, held from March 8th to March 15th 2012. This is CITIZEN’s 27th appearance at BASELWORLD since 1986, with an array of compelling products based on “The Fusion of Technology and Beauty”, highly appraised worldwide.

In recent years, CITIZEN has focused on products that fuse innovative design with its proprietary Citizen Eco-Drive technology that powers watches wherever there is light. The concept models that have been exhibited since 2009 are proof of CITIZEN’s pursuit of the Eco-Drive concept, an indication of CITIZEN’s future watchmaking, and a symbol of the brand’s untiring dedication to turning an innovative concept into an actual product.

At BASELWORLD 2012, CITIZEN unveils two new concept models, displaying Eco-Drive innovations in ladies timepieces, and making for a thrilling encounter with Eco-Drive that is sure to be remembered. These Eco-Drive watches for ladies not only captures and turn light into the energy to power watches, but also emit light of their own in a unique and dramatic way. Our presentation at BASELWORLD 2012 will once again convey the sophistication of the CITIZEN brand and the ongoing appeal of Eco-Drive. Visit the Citizen Shop to view our complete range of Citizen Watches

The Histroy Of Citizen Watches

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Citizen Watches is a Japanese company with a 70 year-old heritage. The watch company sells worldwide in more than 150 countries. The company came out with its first pocket watch in 1924 and since then there has been no looking back. It is one of the world’s largest producers of watches. Today, the company enjoys a global position.

The motivating factors for the company are quality, innovation and perfection ever since the time of inception. And these qualities have kept the brand in the top-slot of the watch industry. The company delivers what it promises and so their efforts to stay at number one continue to fetch them the desired result.

The watch company has been instrumental in giving to the world some of the perfectly engineered watches. The worlds most precise analog quartz watch, the worlds most advanced radio controlled watch and the worlds thinnest light powered watch are all from this amazing brand. They had the first voice recognition watch. Citizen also holds credit for making the first professional diving watch. This watch was not only waterproof but featured an electronic depth sensor. They are also the first company to create the world’s slimmest LCD.

The company is popularly known for its Eco-Drive series of watches. As the name suggests these watches are eco-friendly. The first Eco-Drive watches were sold in 1995. The watch functions with the help of a battery which is recharged by a solar panel. This battery is seated under the watch face. All Citizen Eco-Drive models are made in Japan but may also be assembled in China.

For the men the popular Eco-Drive series are The Calendrier, The theme of the design is the fusion of space and time. There is the Perpetual Calendar Series. It is a work of genius. The Citizen Perpetual Calendar features a perpetual calendar and many more exciting features.

For the women category the popular Eco-Drive watches are Diamond Series and Crystal Series. The Crystal Series are made of stainless steel and have sparkling Swarovski crystals on its case and bracelet and a rectangular face with a mother of pearl dial.

In 2008, Citizen Watch Company Limited launched the Eco-Drive Chronograph watches that can measure time to 1/1000sec. These watches are for keeps-sake and also make the perfect present on formal and informal occasions. For the people who believe in perfection, a watch from this designer brand will definitely match up with your style. To see our complete Citizen watch range – Click here